Most of the crowdfunding initiatives that happen in India are donation based. One reason for this is that there is a legal indecisiveness surrounding equity crowdfunding, and that most people who crowdfund to meet an individual or social need are not in any position to offer rewards to their donors. It is safe to say that since donation crowdfunding India projects are finding success in large numbers, there is a growing community of people who want to help campaigners who crowdfund for medical, personal, or social change reasons.
The question to ask is: Who are these people? The answer is simple. Usually, a great majority of your donor base will be people already known to you. We call this set of people your primary network. These will be the first people to donate money to your crowdfunding India fundraiser, and these will be the people who will share your fundraiser page on their social media, thereby mobilizing a secondary network of potential givers who trust in the credibility and authenticity of your campaign.
To get you started on all the places you should be looking at by way of asking for a donation, we have created an exhaustive list. Read on to know more:
- Family: This is obvious but no harm in restating it. Ask every member of your extended family to make a donation, even the uncle you have met only twice and the cousin who has moved abroad.
- Close friends: In this group there are the friends you frequently in touch with, people you can trust blindly and ask for help without feeling any hesitation.
- Not so close friends: Most people tend to fall out of touch with older friends. The thing to do here is to call or email them and ask for help, for old times’ sake.
- Colleagues: Your work life will be hampered to an extent with the parallel effort you will put into crowdfunding India. Your colleagues will almost certainly sympathize with the work you’re doing and may make generous donations.
- Neighbors: Explain your project and fund utilization plan when you ask for a donation.
- Friends of friends: A part of this soliciting endeavor will of course be conducted online. Don’t let that give you anxiety. Just be your polite and friendly self, offer a little context, and include a simple CTA asking for a contribution or a social media share.
- Strangers: Countless strangers will see your campaign through social media sharing. Keep in mind that it is important to be simple, clear, and direct in the way you tell your story so even strangers are moved to add funds to your fundraiser account.
It’s easier than you think. Start your fundraiser today.
