Branding Croatia

The Mediterranean as it once was

In the course of 2007, the Croatian National Tourism Board will organise more than 100 country presentations abroad - campaign based on the motto: The Mediterranean as it once was. It would seem that Croatia's fate was predestined by her geographic characteristics. Within the small area Croatia encompasses the sunny Mediterranean, pre-Alpine mountains and the Pannonian Plains. It also possesses all the prerequisites for the further development of tourism: land of a thousand islands, well preserved nature, including 8 national parks and 10 nature parks, cultural and historical heritage with numerous cultural monuments... full story


By MARINA DUVNJAK
from Zagreb, CROATIA

World of Money

In Land of Euro, Towns Adopt an Alternative

While more than 300 million people in Europe use the euro to buy life's essentials, a small but growing number concentrated in the German-speaking world use a proliferation of currencies with names like chiemgauer, urstromtaler, landmark... full story


By CARTER DOUGHERTY
Source: New York Times