Belgrade Beer Fest 2007

Party time

The expansion of festival space became an imperative after the last Beer Fest, which demonstrated a significant boost in the number of visitors with the tendency of further growth. This year, the festival was expanded towards Vidin Kapija, intended for the construction of another music stage - Beck'sperience. This had a double effect: improvement of the music programme and helping expand the capacity for additional number of guests from the country and abroad


By MARKO ANDREJIC
from Belgrade, SERBIA


Older people walking around in Kalemegdan, just like every day, were surprised when they heard some very loud music from the Down Town of fortress on August 15. After that, thousands of people, mostly young, could be seen going towards the place that was the main point and association for fun, music, night life and beeer that days in the capital of Serbia. There was no question from August 15 to 19 where you should go out in the evening: two music stages, great performances, excellent bands and singers and thousands of littres of beer - all brands, light & dark, big & small, cheap & expensive... brought to Belgrade Fortress more than 600,000 people to Belgrade Beer Fest 2007.

In 2006 there were many records crossed: 550,000 visitors, over half a million liters of beer were drunk, 30 beer brands, 35 stalls, 45 music performances. This year even better and bigger! The recommendation from the British Independent and the successful promotional tour over Europe, including detailed presentations of the Belgrade Beer Fest at the European Tourism Trade Fairs, helped increase the already growing popularity of this manifestation and attract an unusually large number of foreign visitors.

Belgrade Beer Fest intends to make an even more impressive breakthrough on the foreign market. Data collected at the European Trade and Tourism Fairs indicated that there was strong interest for this year's event. And it really was! This year's Beer Fest was characterized by many innovations and an even more festive atmosphere.

Dedicated to understanding wishes and demands of the public, the organizers - Belgrade Cultural Network put maximum effort into constant improvement of the festival programme. In that line, for the Belgrade Beer Fest 2007 the organizer did some structural and changes in the festival programme.

The expansion of festival space became an imperative after the last Beer Fest, which demonstrated a significant boost in the number of visitors with the tendency of further growth. This year, the festival was expanded towards Vidin Kapija, intended for the construction of another music stage -Beck'sperience. This had a double effect: a dramatic improvement of the music programme and helping expand the capacity for additional number of guests from the country and abroad.

Despite the constant rise in organization costs and growing production demands, the organizer granted free admittance to the festival again. The festival was open for everyone, which has been one of its trademarks from the beginning.

Weather was great for the organizers and all the people that attended this big party place! Only one day there was a little worry about possible rain but everything passed in the best way. There was no any incidents (except some that could be expected with so many people in concerts everywhere: too crowded, some fights...) and it was complete success.

Belgrade Beer Fest is already setting new standards for all similar manifestations, serving as a role-model event for other outdoor manifestations in terms of organization, production, and realization.