Branding Serbia

Sights and Sounds

The nation's brand can be defined by the people, by their temper, education, look, by their endeavours, but also, by economy, tourism and by products it offers. It is very hard to change one nation's values. For this reason, when it comes to nation branding, a long term strategy is needed... full story


By MARKO ANDREJIĆ
from Belgrade, SERBIA

Polish Workers in Great Britain

As Poles Prosper, Britain's Immigrant Equation Changes

Since Poland joined the European Union in 2004 and Britain, unlike France and most other members, welcomed Polish workers, an estimated 1.1 million Poles, mainly young, have come to Britain. Today, they are the third-largest group of immigrants in the country, behind Irish and Indians... full story


By JULIA WERDIGIER
from London, GREAT BRITAIN
Story from The New York Times