European blogging competition 2010

Spread the Word

Th!nk About It - competitionBe it on European policy or Asian cuisine, blog writing style is frequently off-putting for journalists as it gradually undermines long held journalism notions. But snappy blog texts are a growing trend. And when well-told stories are written, they have the power of radically changing point of views and bringing awareness. Focused on that, a European Journalism Centre (EJC) initiative is bringing together nearly 100 journalists, journalism students and experts from 27 EU Member States and beyond to write about the Millennium Development Goals. In its third edition, "TH!NK ABOUT IT" is bound to roar to life


By LUAN GALANI (luan.galani@wavemagazine.net)
from Curitiba, BRAZIL


The five months competition is going to focus on the Millennium Development Goals in the lead up to the UN's high-level plenary meeting in September. Some 100 selected participants will cover the biggest issues in sustainable development, such as water, food, health, housing, education, tourism, business, cooperation and more.

A kick-off event will be held in Brussels, Belgium, at the end of March. In August, at the final of the competition, TH!NK will offer the project's top bloggers the chance to cover the issues from the field via reporting expeditions to Asia, Africa and New York City.

More then halfway to the 2015 deadline to achieve the Millennium Development Goals, major advances in the fight against poverty and hunger have begun to slow. It is a clear result of the global economic and food crises, as a report by the United Nations has found. Despite many successes, overall progress has been too slow for most of the targets to be met by 2015. That is why hopes are high for round three: it may pile more pressure on it.



The last rounds

The first edition of TH!NK gravitated towards 2009 European Parliamentary Elections. There are still some thought-provoking local analyses and it is really worth having a look-see.

At its second round, climate change was under the spotlight. Diego Casaes, a Brazilian who writes for Global Voices Online and took part in round 2, told WAVE magazine that he got motivated because he had never seen such a massive international collective blog action on an important issue. "I strongly believe we (bloggers) hit the nail on the head: we moved people about local problems."

The conversation levels were of a high standard and always brought to surface social and cultural sides, besides that of politics. Here is a post example extract from Lara Smallman, which takes ordinary reading of food labels to a new level. "And no, I'm not picking on PRET, they are actually one of the good guys. But this wasn't the first time that their green credentials have been called into question. Only a month ago they were found to have been importing their 'fresh' sushi 7,000 miles from Chile. They try so hard with some products and yet, fall flat on their faces with others. But why? And why weren't consumers, who were certainly paying the price for supposedly greener food, making a stink about it?"

Diego thinks the next round will be phenomenal. "At every new round, EJC provides new experiences and makes better challenges", he says. "If I do not get to be part of the crew, even so I will not miss a post".

Still concerning the third edition, in all likelihood people will be riveted to the stories. Be from Brazil, Japan or Romania, it is easy to see how so culturally different people manage to work successfully on a theme on the net. The shared sense of being on the same boat is mighty and can be rightfully absorbing and transforming. At least saying, it has to be believed.

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(Published: 10.03.2010.)





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