Specialists of a large and reputable company in the IT market recently conducted a study among their customers. The survey concerned business software. The data obtained allow us to see in figures how effective the implementation of the online crm system for various companies has turned out. And now attention: according to the results of the study, it was found that every dollar that is invested in CRM brings five dollars in profit. Thanks to the program, many increased their conversion almost three hundred times. Three hundred! These are more than worthy results. The conclusion suggests itself: CRM is more than a worthy investment in business.
The positive aspects of automation are discussed and written on a daily basis. There is much less information about what are the disadvantages of classic CRM systems, what do managers need to be prepared for after the decision on implementation has already been made? Let’s look at the software objectively. The use of Customer management software happens to be perfect.
Specialists of a large and reputable company in the IT market found that every dollar invested in CRM brings $ 5 of profit. Thanks to the program, many increased their conversion by almost 300 times.
To begin with, we list the characteristics that any CRM system has. In the program you can:
- record the history of customer relationships
- analyze the data collected
- Create company or customer cards
Also usually there are modules that help to work with marketing and document management.
These qualities can easily be attributed to the strengths of the “classic” CRM. Cons of systems are usually associated with the functionality that is required by companies to solve certain problems. Rather, with his absence.
Modern CRM systems allow:
Create a database of contacts and contractors, which stores all the necessary information
One of the most popular CRM functions is precisely the ability to store information about contractors and contacts, and get quick access to it at any time of the day or night. For learning management software you can have the option.
A personal card can be created for the client and for the partner – legal or natural person with whom the company has some kind of relationship. The card records contacts, details, there is information about employees who should be contacted. You can also see the history of communications – the number of transactions, stage of the transaction, get acquainted with the necessary documents.
Those who use CRM can leave notes about the counterparty for themselves and others. Comments are often useful in further work.
Manage customer relationships
The most important qualities for any manager were and remain: competent planning of their working hours, punctuality and courtesy in relation to customers, possession of all necessary, accurate and relevant information about the transaction. CRM allows you to create chains of customer relationships – calls, meetings, correspondence – everything is planned in the system, it will not be so easy to miss, forget or be unprepared.
After communicating with the client, the manager must leave a record of the results of the meeting or call – all this information will be reflected in the card of the client or organization.